Strategizing distinct ways to sell inventory and generate buzz around your dealership are likely major areas of focus for your business. Now, imagine a tool that does both at the same time. ConsumerLane™ allows you to keep vehicles purchased from consumers on your lot, or wholesale them directly on the CarOffer trade platform. And with the ability to integrate ConsumerLane directly on your website, dealers can deliver co-branded invitations and offers that drive traffic.
We’ve seen firsthand how the pandemic has presented dealerships with immense challenges. As a business dedicated to helping dealers succeed and prepare for the post-pandemic market, we’re proud to offer Consumer Lane free of charge to all of our dealership partners. We anticipate upcoming uncertainty and volatility in auction lanes across the country as regions begin to lift restrictions, which is why we’re committed to giving dealerships the best chance to thrive during these uncertain times.
“We piloted ConsumerLane and did a side-by-side comparison with other online appraisal applications. CarOffer’s product quickly distanced itself from the competition. We’ve been able to buy many more cars from consumers with ConsumerLane, and those that don’t fit our retail criteria, we simply sell on the CarOffer platform with the click of a button. It’s a very powerful and much needed product and it’s a win-win for our dealerships and our customers.”