Founder and CEO Bruce Thompson has dedicated his career to improving the lives of dealers by making advancements in automotive retail technology, and is recognized for pioneering modern day inventory management software solutions.If we want an expanded bio on Bruce: Bruce launched CarOffer in August 2019 as the turnkey solution to acquiring and selling pre-owned inventory immediately and profitably in a dealer-to-dealer network. Leveraging his 25 years of industry expertise, innovation and entrepreneurial spirit, Bruce developed an integrated platform that brings stock exchange trading efficiency to automotive inventory management - a function of dealership operations that has been stagnant for generations.
In addition to leading CarOffer, Bruce is the founder and CEO of Pearl Technology Holdings, a technology incubator founded in 2014 that focuses on solutions that streamline the process of sourcing and selling vehicles.
Prior to this, Bruce formed RedBumper, an automotive inventory management company acquired by CDK in 2016. Upon launch, RedBumper chartered new territory in the auto retail industry with its groundbreaking insights such as inventory analytics and recommendations on a smartphone-centric platform.
Bruce’s serial success as an entrepreneur goes back to 2001 when he launched American Auto Exchange (AAX). AAX revolutionized the way used vehicles are brought and sold, and its software served as the management tool of choice for 4 out of the top 5 largest dealer groups in the country. AAX was acquired by JM Family Solutions in 2005.