Our Story

2001

American Auto Exchange (AAX), the Industry’s first pre-owned investor management platform - appraisals, Recommendations, Group Trade.
Sold to JM Family - 2005.

2001

American Auto Exchange (AAX), the Industry’s first pre-owned investor management platform - appraisals, Recommendations, Group Trade.
Sold to JM Family - 2005.

2005

LaneLogic is born as a Pre-Owned Market Maker. Processed thousands of monthly transactions. Introduced “Put Bids”. Handled tilting, logistics, processing, + bidding.

2010

Pre-Owned Inventory Management, RedBumper is brought to market with integrated equity tools, messaging, appraisals, recommendations, and Group Trade. Sold to CDK in 2014.

2013

NewCarIQ - the industry’s first new car management platform. Incentive mapping, syndication, ordering, recommendations, SmartPrice.
Sold to CDK in 2015.

2014

Pearl Technology Holdings is born. Company is formed to launch automotive technology.

2015

Trade-In Concierge, a consumer vehicle acquisition platform enabling dealers to buy inventory directly from consumers.

2015

VehicleXchange is launched. An equity + marketing application. Introduced pre-screen technology to the auto industry, leveraging Experian partnership.

2016

Introducing our express retail platform, ShowroomXpress. Multiple payment options for consumers. Integrates with every US lender delivering penny-perfect payments in seconds.

2017

Pearl Proximity is developed as a digital marketing platform with dynamic keyword retargeting + enhanced geo-fencing technology.

2018

Peal360 is born and integrates several of the Pearl applications into one platform. Focuses primarily on pre-owned vehicles.

2019

CarOffer launches in August of 2019. The industry's first instant trade platform.

The visionary behind our brands

A Message From Our Founder

“CarOffer represents an entirely new approach to acquiring and selling pre-owned inventory. The system is built to address current industry challenges head-on with no monthly subscription fees or contracts. With CarOffer dealers will trade more, buy more and make more.”

Screen Shot 2019-10-31 at 2.34.57 PM

Bruce Thompson, CarOffer Founder & CEO

Meet the team

Our Leadership

Sherif Jitan

Chief Information Officer

David White

Chief Financial Officer

Scott Johnston

Chief Strategy Officer

Mark Bland

Chief Sales Officer

Ziad Chartouni

Chief Technology Officer

Paneer Shekar

VP of Software Engineering

Nick Gerlach

VP of Dealer Relations

Autumn Ross

VP of Finance & Accounting

Roger Knowles

Controller

Erin Andersen

Creative Director

Connie Le

Director of Project Management

James Sa

Director of IT

Kim Jenkins

Director of Implementation & Training

Phillip Smith

National Sales Director

Jeff Bittancourt

Director of Operations

Chris Adams

Director of Matrix Operations

Latrice Terry

Implementation Manager

Andrea Brennan

Integration Manager

Chas Vandersypen

Fulfillment Manager

Derek Mooreland

Operations Manager

Alysha Garcia

Scheduling Supervisor

Veronica Maldanado

Controller Assistant

Sherif Jitan

Chief Information Officer

David White

Chief Financial Officer

Scott Johnston

Chief Strategy Officer

Mark Bland

Chief Sales Officer

Ziad Chartouni

Chief Technology Officer

Paneer Shekar

VP of Software Engineering

Nick Gerlach

VP of Dealer Relations

Autumn Ross

VP of Finance & Accounting

Roger Knowles

Controller

Erin Andersen

Creative Director

Connie Le

Director of Project Management

James Sa

Director of IT

Kim Jenkins

Director of Implementation & Training

Phillip Smith

National Sales Director

Jeff Bittancourt

Director of Operations

Chris Adams

Director of Matrix Operations

Latrice Terry

Implementation Manager

Andrea Brennan

Integration Manager

Chas Vandersypen

Fulfillment Manager

Derek Mooreland

Operations Manager

Alysha Garcia

Scheduling Supervisor

Veronica Maldanado

Controller Assistant

#WeAreCarOffer

Our Core Values

Discover what sets our employees and culture apart

Bold

Reliable

Charged

Ambitious

Evolved

Fun

A forward-driven team of passionate individuals. We are proud of what makes us different by being disruptive to the industry and seeking talent that is smart and fearless.

Our employees always do their best work because we trust them to work independently when needed. We are headstrong employees that take the initiative to get things done.

Amid the work, we understand when it is time to recharge. Take a break with complimentary coffee and breakfast or chair massages.

As trend-setters, we are the original go-getters. We thrive in a fast-paced, energetic environment and seek enthusiastic individuals.

We are agile— always improving and releasing the latest technology to enhance the industry. We embrace change.

Work and life balance is important. We strive to improve office culture with team building, office games, and organized sports.

Bold

A forward-driven team of passionate individuals. We are proud of what makes us different by being disruptive to the industry and seeking talent that is smart and fearless.

Reliable

Our employees always do their best work because we trust them to work independently when needed. We are headstrong employees that take the initiative to get things done.

Charged

Amid the work, we understand when it is time to recharge. Take a break with complimentary coffee and breakfast or chair massages.

Ambitious

As trend-setters, we are the original go-getters. We thrive in a fast-paced, energetic environment and seek enthusiastic individuals.

Evolved

We are agile— always improving and releasing the latest technology to enhance the industry. We embrace change.

Fun

Work and life balance is important. We strive to improve office culture with team building, office games, and organized sports.